Qualitative critique predictors or success for NCLEX in nursing Essay

Subjective evaluate indicators or accomplishment for NCLEX in nursing understudies - Essay Example Second, there are Associate Degrees in Nursing (ADN) programs that likewise require two years of full-time study. Notwithstanding the nursing educational plan, they require general training courses to acquire an ADN. Third, there are Baccalaureate of Science in Nursing (BSN) programs that command four years of full time study. The BSN programs are college based projects and require general training courses notwithstanding the nursing classes. After the nursing program is effectively finished, the applicant is qualified to take the National Council Licensure Examination for Registered Nurses (NCLEX or NCLEX-RN). Since it was first directed in July of 1982 [1], the NCLEX has experienced numerous changes. It began as a two-day paper-and-pencil test that tried every claim to fame territory, for example, clinical, careful, pediatrics, emotional wellness, and ladies' wellbeing, independently. Next, the test design was changed with the goal that the fortes were mixed together. Be that as it may, it despite everything was a two-day paper-and-pencil test. The latest change happened in 1994. Around then, the test was reached out into a Computer-Adaptive Test (CAT) form. It is presently given on PC and endures a normal of 3 to 4 hours. The CAT form has introduced new difficulties for nursing school graduates and personnel. Nursing graduaNursing graduates must be effective on NCLEX so as to work on nursing. There are three significant purposes behind advanced education chairmen and teachers to be worried about disappointment on NCLEX. A lower local, state or national disappointment rate affects the medicinal services calling for two reasons: it diminishes the quantity of graduates accessible to the workforce, and it expands the measure of time until the alumni is authorized and can really add to the workforce and the calling [2]. The subsequent explanation is that lower pass rates ponder inadequately the nursing program at organizations of advanced education and may eventually mean budgetary reductions or program conclusion and fading nursing understudy enlistments. Understudies frequently pick programs certify by the National League for Nursing [4] and projects with a notoriety for high NCLEX pass rates. Nursing training programs in some USA states were accounted for to have a pass pace of at any rate 92.5% of the national normal (National Board of Examiners for Registered Professional Nurses, 1999) during the time of 1991 to 2000. Staff may encounter disappointment and worries about the notoriety of their projects dependent on licensure test achievement or disappointment [5]. This has persuaded personnel to distinguish factors identified with the program, instructing or understudies adding to NCLEX achievement or disappointment. A third purpose behind contemplating factors foreseeing NCLEX execution is simply the effect of disappointment on the regard of the alumni and the suggestions for diminished proficient self-assurance [2, 5] depicted emotions experienced by graduates who bombed the NCLEX as outrage, disgrace and despondency. A survey of the writing in the course of recent years uncovers numerous examinations identifying with execution of graduates on the NCLEX. These investigations fall into two classes: understudy qualities and execution on the licensure assessment and

The Civil War and the Second Battle of Fort Fisher

The Civil War and the Second Battle of Fort Fisher The Second Battle of Fort Fisher happened during the American Civil War (1861-1865). Armed forces Commanders: Association Significant General Alfred TerryRear Admiral David D. Porter9,600 men60 ships Confederates General Braxton BraggMajor General William WhitingMajor General Robert HokeColonel William Lamb1,900 men The subsequent Union assault on Fort Fisher occurred from January 13 to January 15, 1865. Foundation By late 1864, Wilmington, NC turned into the last significant seaport open to Confederate bar sprinters. Situated on the Cape Fear River, the citys offshore methodologies were monitored by Fort Fisher, which was arranged at the tip of Federal Point. Displayed on Sevastopols Malakoff Tower, the post was generally built of earth and sand which gave more prominent security than block or stone fortresses. An impressive bastion, Fort Fisher mounted an aggregate of 47 firearms with 22 in the toward the ocean batteries and 25 confronting the land draws near. At first an assortment of little batteries, Fort Fisher was changed into fortification after the appearance of Colonel William Lamb in July 1862. Mindful of Wilmingtons significance, Union Lieutenant General Ulysses S. Award dispatched a power to catch Fort Fisher in December 1864. Driven by Major General Benjamin Butler, this undertaking met with disappointment soon thereafter. Still anxious to close Wilmington to Confederate transportation, Grant sent a second endeavor south toward the beginning of January under the initiative of Major General Alfred Terry. The Plans Driving a temporary corps of troops from the Army of the James, Terry facilitated his attack with a monstrous maritime power drove by Rear Admiral David D. Watchman. Contained more than 60 boats, it was one of the biggest Union armadas collected during the war. Mindful that another Union power was moving against Fort Fisher, Major General William Whiting, administrator of the District of Cape Fear, mentioned fortifications from his area of expertise officer, General Braxton Bragg. While at first hesitant to lessen his powers at Wilmington, Bragg sent a few men raising the strongholds battalion to 1,900. To additionally help the circumstance, the division of Major General Robert Hoke was moved to obstruct Union development the promontory towards Wilmington. Showing up off Fort Fisher, Terry started handling his soldiers between the post and Hokes position on January 13. Finishing the arrival untouched, Terry spent the fourteenth observing the posts external resistances. Concluding that it could be overwhelmed, he started arranging his assault for the following day. On January 15, Porters ships started shooting at the fortification and in a drawn out assault prevailing with regards to hushing everything except two of its firearms. The Assault Begins During this time, Hoke prevailing with regards to slipping around 400 men around Terrys troops to fortify the battalion. As the assault slowed down, a maritime power of 2,000 mariners and marines assaulted the fortifications toward the ocean divider close to a component known as the Pulpit. Driven by Lieutenant Commander Kidder Breese, this assault was shocked with substantial losses. While a disappointment, Breeses ambush drew Confederate protectors from the posts stream door where Brigadier General Adelbert Ames division was planning to progress. Sending his first detachment forward, Ames men slice through the abatis and palisades. Overwhelming the external works, they prevailing with regards to taking the main cross. Progressing with his second unit under Colonel Galusha Pennypacker, Ames had the option to penetrate the stream entryway and enter the post. Requesting them to invigorate a situation inside the strongholds inside, Ames men battled their way along the north divider. Mindful that the safeguards had been penetrated Whiting and Lamb requested the firearms at Battery Buchanan, at the landmasses southern tip, to fire on the north divider. As his men combined their position, Ames found that his lead detachments assault had slowed down close to the fortresses fourth cross. The Fort Falls Raising Colonel Louis Bells unit, Ames restored the ambush. His endeavors were met by an edgy counterattack which was actually driven by Whiting. The charge fizzled and Whiting was mortally injured. Squeezing further into the stronghold, the Union development was enormously helped by fire from Porters transports seaward. Understanding that circumstance was grave, Lamb endeavored to energize his men yet was injured before he could arrange another counterattack. With late evening falling, Ames wished to invigorate his position, anyway Terry requested the battle to proceed and sent in fortifications. Squeezing forward, Union soldiers turned out to be progressively complicated as their officials were injured or slaughtered. Every one of the three of Ames unit commandants were down and out just like some of his regimental authorities. As Terry pushed his men on, Lamb surrendered order of the stronghold to Major James Reilly while the injured Whiting again mentioned fortifications from Bragg. Uninformed that the circumstance was urgent, Bragg dispatched Major General Alfred H. Colquitt to alleviate Whiting. Showing up at Battery Buchanan, Colquitt understood the misery of the circumstance. Having taken the north divider and the greater part of the seawall, Terrys men defeated the Confederate safeguards and steered them. Seeing Union soldiers approach, Colquitt fled back over the water, while the injured Whiting gave up the stronghold around 10:00 PM. Repercussions of the Second Battle of Fort Fisher The fall of Fort Fisher viably destined Wilmington and shut it to Confederate delivery. This wiped out the last significant seaport accessible to barricade sprinters. The city itself was caught a month later by Major General John M. Schofield. While the attack was a triumph, it was defaced by the passing of 106 Union warriors when the posts magazine detonated on January 16. In the battling, Terry endured 1,341 slaughtered and injured, while Whiting lost 583 executed and injured and the rest of the army caught. Sources North Carolina Historic Sites: Battle of Fort FisherCWSAC Battle Summaries: Battle of Fort Fisher

Paywalls for Content Monetization A Good Strategy

Paywalls for Content Monetization A Good Strategy Many online content providers struggle to monetize their website traffic. The implementation of paywalls is one strategy they can use to generate revenue. © Shutterstock.com | sadsadangBut what are paywalls and are they a viable strategy for content monetization? This guide will look at the positives and the negatives of using paywalls. We’ll also share tips on how to pick the right strategy for your business.WHAT ARE PAYWALLS?Paywalls are essentially systems which prevent online users from accessing specific website content unless the user pays a fee. A paywall may restrict a specific site, story or publication and there are different levels of restriction in play.Furthermore, the fee is often offered on a subscription basis. For example, you can pay a monthly or an annual fee to access content. But you could also pay a onetime fee for unlimited access to specific content.Paywalls became more popular when print newspapers began to struggle. As readers began flocking online to receive their news, sales of print newspapers began to decline. Furthermore, many newspapers have found advertising revenue slipping away. According to Pew Re search, newspapers lost approximately $30 billion in advertising between 2006 and 2014. Thats why many traditional newspapers began implementing paywalls on their online content, in order to create a second revenue source.The first major newspaper to implement a paywall was The Wall Street Journal all the way back in 1997. It took quite a while before other major newspapers followed suit, but controversy sparked in 2010, when The Times implemented a paywall. The argument at the time was that The Times, a more generalist news provider, would suffer from the paywall, as people would simply go elsewhere to read the news. Furthermore, The New York Times’ decision to use a paywall in 2011 was met with skepticism as well.Since then, many major news organizations and magazines have experimented with paywalls. There have been some success stories, while other organizations have changed or rolled back on their original paywall ideas. The discussions around paywalls have nonetheless remaine d heated.Here’s media mogul Rupert Murdoch’s take on paywalls: The difference between ‘soft’ and ‘hard’ paywallsWhen it comes to paywalls, the distinction between ‘soft’ and ‘hard’ systems is important to understand. As mentioned above, not all paywalls use a similar structure and the differences can be important when pondering over the effectiveness of this strategy.The difference between ‘soft’ and ‘hard’ paywalls is as straightforward as the names might suggest.‘Soft’ paywall is a flexible system, where the user can view certain content without subscription. This could be a selection of free content throughout the website or the ability to view a limited amount of content free per month.‘Hard’ paywall, on the other hand, means users are unable to read any content on the site without a subscription.A majority of newspapers tend to opt for different types of ‘soft’ paywalls. On the contrary, many scientific publications often don’t allow ac cess to the content without a subscription. As an example, the New York Times uses the ‘soft’ paywall model, which allows users to view 10 articles for free. After that, they need to pay for additional content. The Times is one of the few newspapers, which implemented the ‘hard’ paywall, and the paper is still using this model.THE UPSIDE OF USING PAYWALLSUsing paywalls can provide organizations plenty of benefits. The most obvious upsides to using paywalls are listed below.Readers perceive the content as high-qualityHaving the content behind a paywall naturally adds an element of quality to the content. If I have to pay for it, it must be good, thats what many people think.When you use a paywall as a strategy, you need to ensure you offer something that readers cannot get for free. Newspapers often produce informed opinions, unusual stories and engaging arguments to provide readers a unique experience. Having limited access to information adds prestige to the content in a wa y free access doesn’t.Therefore, a paywall differentiates websites from pure click bait sites. This is another way you can add prestige to the content and the brand. Being hit by a paywall tells the user the content is meant to provide a unique and informative experience, instead of being put out there to attract clicks for the website.In return, the extra revenue can be used to improve quality. Since the paywall provides a revenue stream for the organization, the business doesn’t have to focus all of its efforts on attracting advertisers.Whilst newspapers were afraid to lose out on readers after implementing paywalls, quite the opposite has been true in the industry. In fact, some newspapers achieved their first rise in circulation after paywall introduction.Subscriptions provide regular revenuePaywalls provide organizations with a regular revenue stream in the form of subscriptions. There are a number of examples that show the successes of using paywalls.One example is the New York Times. Prior to establishing a paywall, the newspaper’s revenue ratio was 80-20. That means, the paper had 80% of its revenue was coming in from advertising, only 20% came from its readers. Hence, the paper had to focus much of its energy on ensuring advertisers are happy and continue advertising with the paper.After it began using a paywall system, the ratio changed dramatically. The paper now generates 53 cents from readers for every 47 cents it gets from advertisers.  Moreover, the customer influences the way how the organization creates content. That leads to more high-quality content, which attracts more paying customers.The increasing subscription base has provided additional revenue to many news organizations that were previously struggling. For example, the Gannett Company, which owns publications such as the USA Today, added $100 million to its operating income through digital subscriptions in 2013.Furthermore, having a paywall means you have a qualified audience fo r your content. This means the person, who’s willing to pay a certain amount of money to read your content, is an attractive target for advertisers. Organizations with paywalls can charge more for ads, since their audience isn’t just browsing through the content, but more likely to engage with it and any appropriate advertising.The extra revenue stream paywalls provide is especially important at a time when traditional print channels are disintegrating. Studies have shown the new generation of consumers is more willing to pay for content, especially on mobile devices. Hence, subscription models aren’t something consumers are automatically afraid of.Restricted access supports community buildingFinally, paywalls are a way to build a loyal community â€" which will generate steady revenue. Users who have paid their subscriptions tend to want to get their money’s worth. Therefore, they are likely to consume as much content on your site as possible to feel they aren’t paying the fee for nothing.This creates a loyal audience, which can help you to reach out to other potential customers. Users can tell their friends and family about the site and its benefits. In addition, they continue spending time on the site, engaging with it and other users, for example by commenting on news articles.A paywall can create a sense of community. Not everyone will be able to access the information on the site and this adds to the prestige, but also creates a sense of being part of a closed group.THE DOWNSIDE OF USING PAYWALLSDespite the above success stories, paywalls come with certain risks as well. Organizations that are thinking of implementing a paywall must consider the following downsides.Website must offer high qualityMedia and especially news organizations are currently in a revenue crisis. While the explosion of the Internet and the introduction of social media have led to increasing availability of information, it has also increased competition when it comes to tel ling those stories. When major newspapers announced plans to implement paywalls, there was the concern that people would simply go elsewhere to read their news.For example, after the New York Times implemented its paywall, it lost 10% of its readers in two years. The Times suffered bigger losses, losing 4 million readers after the implementation of the paywall. This amounted to over 60% of its readers.The problem for the above publications was the so-called generic content its site featured. Behind the paywall, organizations must offer something unique or different, otherwise the users will simply look for similar content elsewhere. In today’s web, the competition is tough, as clicks matter and many sites provide all sorts of content simply to lure in users. Hence, if a site implements a paywall, but cannot provide the expected quality, readers will move on.Whilst organizations can compete against free sites with quality content, the ability to provide this content isn’t straigh tforward â€" or free. Higher quality comes at higher costs. For example, higher quality journalism takes more time, it requires more investigative powers and so the costs of writing an in-depth piece mount up. A company implementing a paywall must be prepared to invest in higher quality as well.Attracting advertising can be more difficultAlthough paywalls can provide the organization with a steady revenue stream with subscriptions, advertising revenue can decline as a result. Depending on how successful the company is in balancing this loss of revenue with the new model of revenue, companies can find themselves struggling financially.Free sites have found how beneficial increased web traffic can be for attracting advertisers. While advertisers might find the defined target markets of organizations using paywalls potentially viable, a site with tons of traffic will provide advertisers with enhanced visibility online.Buzzfeed is a great example of a site providing free content. Buzzfe ed doesn’t even need to run traditional ads on the site, as it has found a way to tie in the advertisement into its content. TechCrunch’s Josh Constine reported in 2014,“Native ads have helped monetize otherwise free content mediums and could be critical to the future of journalism, even if they’re meant to fool people”.Nevertheless, the loss of advertising revenue depends highly on the primary goal of the advertiser. If they are looking for a mass audience, a paywall obviously becomes a problem, as visibility is restricted. On the other hand, advertisers with a niche target could benefit from the paywall.The ability to build in backlinks will be limitedIn the era of social media, online users love to share content with each other. When you read a nice story or watch a funny video, most people instantly want to share it with friends and family. Moreover, authors writing articles online may want to link to your page as a source. The problem with paywalls is that it prevents this social aspect of consuming content.Sharing the story will become difficult, as only people who are also subscribing to the service will be able to read it. This can discourage users from clicking the share button and even drive them to search for the same piece of content elsewhere.This has another consequence, which can even affect the organizations effort to improve search engine optimisation (SEO). The ability to build backlinks to your content becomes limited and thus this crucial part of SEO strategy becomes unattainable.Tougher security measurements will be neededPaywalls are not a fool proof way to prevent people from accessing the content. In fact, its not too difficult to hack a paywall.If you invest in a paywall, only to have your readers work around it illegally, you’ve ended up spending money for nothing. Readers who initially subscribed to the paid service might find themselves cheated, if they later realize the content would have been available for free if only for a few tricks.In addition, creating a paywall means you are gathering data about your customers, which brings another challenge â€" and costs. Keeping sensitive data, such as user login information and credit card details safe will add another cost to implementing a paywall.Therefore, you must ensure the paywall is secure for two reasons. First, to ensure it can’t simply be hacked and thus become irrelevant. Second, you need to secure the information your users provide to you in order to keep the sensitive data secure.SELECTING THE RIGHT STRATEGYSince the use of paywalls for content monetization has pros and cons, devising the right strategy is a crucial part of success. Deciding whether to use paywalls isn’t just a simple ‘yes’ or ‘no’ answer, as there are plenty of things your organization must consider before coming to a definite conclusion.If you are unsure whether to use this strategy, here are some important steps to consider when implementing a paywall.Step 1: Understand where your revenue comes fromFirst, you need to have a good understanding of your business model. Essentially the effectiveness of paywalls comes down to the type of business you are running. You need to consider the issue by looking at the different aspects of your business:Who is your audience? As the examples have shown, organizations with a niche audience, such as the Economist and the Wall Street Journal, have been much more successful in using paywalls for content monetization than broader newspapers such as the Times. If your organization has a special niche, whether it is food or gardening, the monetization might be simpler. This is because the content you create is already more directed to a specific audience. With a narrow niche, it can be easier to attract readers with unique content, which they won’t be able to find elsewhere.What are your revenue sources? Examine your organizations current revenue sources to see whether a paywall is viable. If you rely hea vily on advertising, you could potentially damage your revenue stream drastically by implementing your paywall. On the other hand, if your revenue already comes mainly from users, a subscription model might be a viable alternative. Especially, if it means you can offer something extra to your users for subscribing,Step 2: Identify what customers are willing to pay forFurthermore, you need to identify what you can monetize with a paywall. It isn’t enough to have a business model well suited for paywalls; the content must stand out enough for customers to be willing to pay for it.This means that even if you have a niche audience, such as pet owners, you don’t necessarily have the content customers are willing to pay for. Therefore, you must:Ask yourself what differentiates the content from other sites operating in the area? This could be something like your organization has more in-depth information from vets regarding pet health.Define the reasons users would want to pay for the unique content. As an example, you might offer subscribers the ability to ask questions directly to leading vets.Step 3: Consider the trade-off: advertisement revenue vs. subscriptionsFinally, you need to consider the trade-off of implementing a paywall. If you are likely to lose other revenue sources because of implementing a paywall (for example, advertisement revenues), will the revenue from subscriptions be enough to offset the loss? Furthermore, you might initially see a drop in revenue before you are able to attract a sustainable number of subscriptions. Can your business handle this initial drop? Moreover, do you have a strategy for removing the paywall if it doesn’t work out?Step 4: Pick the right strategy with the above in mindThe answer to the question whether or not you should implement paywall mainly depends on your current revenue streams and costs. Are you depending on advertisements and if yes, would you be able to keep them up when implementing a paywall? Is your c ontent high quality and if not, would you be able to bring it to the required level? Do you have the money to pay for enhanced security?Once you’ve examined your business needs, you should think about the right model. The most common paywall strategies are:‘Hard’ paywalls â€" the content on your site is strictly limited to subscription only.Metered access paywalls (‘Soft’ paywalls) â€" the content on your site is free with a specific limit, after which a subscription is required.Freemium (‘Soft’ paywalls) â€" the content on your site is divided into free and paid content.As with most things in business, the right strategy depends on your specific business and its audience. You need to evaluate the pros and cons of using a paywall through the lens of your business profile and content to find out whether a paywall could boost your revenue stream.

Animal Testing Should Not Be Banned - 1786 Words

Should animals really be used for practicing medicine, cosmetics, and diseases that only inflict pain and suffering on them? Animal testing is controversial because scientists believe that the tests are doing a good deed to society by using animals to test products that may not be safe to humans, but animal testing is an inhuman practice and is animal abuse. The animals that are being used for the testing are the ones that do not cause harm to us and even help balance the ecosystem such as rats, rabbits, cats, snakes, cows, sheep, etc. Animals should not be used in this manner, there are much safer uses that can benefit humans that do not allow animals to suffer in such ways. Dogs and cats make great family house pets, cows provide us with dairy products, rabbits fertilize and graze the grass, and so on and so forth. So why do experimenters feel that it is okay to take them from their natural habitat and perform procedures that do not guarantee results? First of all, researchers us e animals for all sorts of vaccines and medical testing. This results in mutations and infertile offspring along with other complications. Farm animals are the biggest victim when it comes to mutations in their offspring. Researchers are trying to improve food products by remodeling how farm animal’s reproductive systems work. â€Å"Cows, which normally bear one calf at a time, have been retooled to have twins and triplets, which often emerge weakened or deformed, dying in such numbers that evenShow MoreRelatedShould Animal Testing Be Banned?844 Words   |  3 PagesShould animal testing be banned? Nowadays, a lot of animals has been tested on a range of experiments over the world. You could be supporting animal teasing cruelty without knowing it. Have you ever check if there’s animal testing on the cosmetics before you buy it? Today, a lot of cosmetics has been testing on helpless animals and there are about 1.4 million animals die each year from animal testing ( CatalanoJ, 1994). Most of the experiments that are completed in the laboratories are very cruelRead MoreAnimal Testing Should Be Banned880 Words   |  4 Pagesdepending on animals testing. Therefore, if people talk about laboratories, they should remember animal experiments. Those animals have the right to live, according to people who dislike the idea of doing testing on animals; the other opinion, supports the idea of animal testing as the important part of the source of what has reached medicine of the results and solutions for diseases prevalent in every time and place. Each year huge numbers of animals a re sacrificed for the science all these animals, whetherRead MoreAnimal Testing Should Be Banned776 Words   |  4 PagesAnimal Testing Should be Banned  ¨Over 100 million animals are burned, crippled, poisioned and abused in US labs every year ¨ ( ¨11 Facts About Animal Testing ¨). Imagine if that was someones animal getting tortured in labs just to test things such as beauty products and perfume. Animal testing was first suggested when,  ¨Charles Darwin evolutionary theory in the mid 1850s also served to suggest that animals could serve as effective models to facilitate biological understanding in humans ¨ (Murnaghan)Read MoreAnimal Testing Should Not Be Banned940 Words   |  4 Pages1). Over 100 million animals are burned, crippled, poisoned, and abused in US labs every year. 2). 92% of experimental drugs that are safe and effective in animals fail in human clinical trials. (DoSomething â€Å"11 Facts About Animal Testing†). There are currently no laws combating the testing of cosmetics on animals, but the practice is harmful and must be ended. As evidenced by the statistics above, millions of animals are tortured and murdered in the United States every year for virtually no reasonRead MoreShould Animal Testing Be Banned?1665 Words   |  7 PagesTesting Cosmetics on Animals Companies around the world use animals to test cosmetics. Animals, such as rabbits, guinea pigs, hamsters, rats, and mice, are used to test the effects of chemicals on the eyes and skin. While animal testing is not mandatory, many companies use it. About Cosmetics Animal Testing by the Humane Society International talks about the different options companies have that do not require the cruel use and eventual death of animals. The article also talks about the overallRead MoreAnimal Testing Should Not Be Banned1572 Words   |  7 PagesAnimal Testing Every year, over two hundred million innocent animals are injured or killed in scientific experiments across the world. Of those animals, between seventeen and twenty million are used in the United States alone. It is said that an animal dies in a laboratory every three seconds (Animal Testing 101). Those in favor of animal experimentation say they are taking animals’ lives to save humans. It is not necessary to subject animals to torturous conditions or painful experiments in theRead MoreAnimal Testing Should Not Be Banned1581 Words   |  7 PagesAnimal testing is being used by different organizations all over the world to prevent specific diseases, especially cancer. Americans see animal testing having a harmful effect but it is one of the main reasons why society has most cures for some illnesses. This topic is important because people need to know what goes on during animal testing and why it is very beneficial. Animal testing needs to be used to find all cures. Some ani mals such as chimps/ monkeys have 90% of the same DNA humans haveRead MoreAnimal Testing Should Not Be Banned1721 Words   |  7 Pages † Today, more animals are being used in experiments than ever before: around 100 million in the United States alone† (3). Animal testing is now an international issue, and it is becoming a major story. Currently, animals are often used in medical testing, make-up testing, and other consumer product testing. Animals used in such product testing are often abused and suffer from serious side-effects. Animal testing can be painful for the animals, testing results are usually not even useable forRead MoreAnimal Testing Should Be Banned1364 Words   |  6 Pagesbenefit. Using animals for these experimentations usually does not come to mind. Animals are often abused, suffer, and even die during laboratory testing for the benefits of people to make sure medications, household products, newest procedures, and cosmetics are safe and effective for human use. Humans have benefited from animal testing for years while these animals suffer consequences with no positive outcomes for themselves. Even if a product or procedure is deemed successful, these animals are frequentlyRead MoreAnimal Testing Should Be Banned Essay1632 Words   |  7 Pages Animal Testing Should Be Banned Throughout the decades, animals have been used in medical research to test the safety of cosmetics including makeup, hair products, soaps, perfume, and countless of other products. Animals have also been used to test antibiotics and other medicines to eliminate any potential risks that they could cause to humans. The number of animals worldwide that are used in laboratory experiments yearly exceeds 115 million animals. Unfortunately, only a small percentage of

Personal Statement My Life - 1734 Words

In my past I was constantly striving for achievements, whether it was school, music, or good deeds in general, I wanted to be the best and stand out. This was not because those things gave me a sense of personal satisfaction, but rather it was because I wanted to finally be good enough for my dad to be proud of me or for my mom to take an actual personal interest in who I was and not what I could provide for her. By the time I had moved across the country to go to college and to, frankly, begin writing a new chapter in my life, I could name this struggle and recognize situations that would perpetuate this struggle. But by then the cycle had been set in motion. I have just recently come to a point in my life where I am more likely to not be as ashamed or self-defeating if I do not succeed or sacrifice as much as I used to. However, with that said, there are still areas in my life that would benefit from change and growth. I would like to be able to feel fulfilled in life and not have that fulfillment come from feeling like I have to constantly please others. I would also like to be able to better deal with the pressures of life before I send myself spiraling into a whirlwind of bad thoughts or seasons of depression. I most definitely believe that these goals can be brought about by personal change and counseling. Section Two: Counseling Theories Theory One: Psychoanalytical Therapy Focus. If I were to go to counseling and a psychoanalytical approach was taken, the focusShow MoreRelatedPersonal Statement : My Life998 Words   |  4 Pages Personal Statement ï » ¿ ï » ¿ ï » ¿Ã¯ » ¿I was born in the historical city of Patiala, town in northern part of India. All my ancestors right until my father have been businessmen. Due to early demise of my Grandfather my father had to take over his clothing business in his early 20 s. He could not complete his studies due to responsibilities he had toRead MorePersonal Statement : My Life Essay1217 Words   |  5 Pagesreplaying in my mine, â€Å"Promise me you won’t tell anyone,† and I did that; without hesitation, I promised. Overwhelmed with emotions that are churning through by body, I’ve realized that I’ve just made a statement that consequently, I would grow to regret. Feeling bemused and as though I can barely breathe, and knowing that I will betray her, the decision is made. Every part of my being knows that I must find him; at her expense. Childhood was a joyous time. Having had amazing parents who were my roleRead MorePersonal Statement : My Life848 Words   |  4 PagesOne day I was going through my Facebook profile, and I recognized I was friends with five hundred and eighty people. I was dumbfounded by the great number of individuals I am associated with through my profile. I went through the list to identify several people who I have never met in real life. Most of them were schoolmates, college mates and individuals I had mutual friends with. I was Facebook friends with a majority of them, just because we were part of the same organization. I went to the sameRead MorePersonal Statement On My Life876 Words   |  4 PagesTo me, my life stories are my adventures. However, to some; they are just life. I believe that certain events in my life have not only shaped who I am, but have helped construct my values, and me as a person. My life started off differently that what most people would consider the normal. In t he beginning on my life, my dad was not there for me virtually at all. However, over time he came around and regained his position as the father figure in my life. I lived in Protection, Kansas for theRead MorePersonal Statement : My Life975 Words   |  4 PagesMy life in America started with a couple of unfortunate events that changed me profoundly. In the first six months in this country, I learned to be resilient, innovated and decisive. Thanks to those experiences I was prepared to achieve my American Dream. Before I moved to this country, I was a studious girl, that owned a small cloth shop in a town in the middle of the jungle. I could only dream of having a successful career. It was very unlikely that a girl from the Choco, the poorest and leastRead MoreMy Personal Statement On My Life869 Words   |  4 Pagescrazy how a minute detail can change the entire outcome a situation. Life has many hardships, I for one believe that it is these hardships that shapes us into what we are today. I was about ten years old but had the mentality of a four year old boy. Mostly cried when I was denied a toy or grounded for being mischievous. Like every other week I would grind my way into emotionally blackmailing my parents to allow me to go to my friends place and then go the extra mile to stay as long as possible.Read MoreMy Personal Statement On My Life878 Words   |  4 PagesOne day when I came home from school, I wanted to say hello to my step dad but he was in the shower. Therefore, I went straight to my room without saying hello to him. After a few minutes I heard the shower turn off in the bathroom. When he opened the bathroom door I heard him yelling my name, so I quickly ran to him to see if he was ok.When I saw him he told me he did not feel good and could not walk. I told him to stop playing around because he always joked about his health. But he told me he wasRead MoreMy Personal Statement On My Life918 Words   |  4 Pagesreceiving my associate’s degree in applied science. My journey to obtain my associates has not been easy. Nevertheless, I am accomplishing my goal and over the moon to be doing so. I did not plan to get my associates, I had originally planned just to bypass it completely and move on to get a bachelor in biology, however my health had other plans in mind. My health complications forced me to change my perspective on my life and to reconstruct how I prioritized everything in my life. My dream is toRead MoreMy Personal Statement On My Life945 Words   |  4 Pagestennis practice, I saw my parents talking to each other in the same room; which was unusual, considering they have not spoken with each other since their divorce, and typically begin to argue when they communicate. They told me to have a seat on the pew of my piano because they had something important to address. My father had opened the conversation with one question: Do you know what you re going to do when we re no longer here to support you? I sat there contemplating what my answer will be, butRead MoreMy Personal Statement On My Life1110 Words   |  5 Pagesthrough the plethora of papers sitting on my desk, hoping to find the career pamphlet that tells me who I am and what I am supposed to be doing with my life, I realize that no one other than myself can answer â€Å"Who am I? Who am I in the process of becoming?† As I begin to map out my future in accordance with my interests and career g oals, I realize how lending a helping hand and acting as role models for others have been an essential part of my daily life. I aspire to impact the lives of others, as

Marketing Planning Consultancy Report for Fairview International Free Essays

string(39) " young males who want to play on line\." During the late nineteen nineties, a thorough strategic review of the British Junior Chamber of Commerce was conducted. It is a kind of parties and charity events Junior Rotary   that has a distinctly retro feel to it, one of the reasons why it had lost 80% of its members (or customers and market share) over the previous twenty years. Its members were usually in their 30’s, so it was no longer junior at all! Radical approach was taken by the officers of the said group while others simply rearranged the chairs on the deck of the Titanic as the ship continued to go down. We will write a custom essay sample on Marketing Planning Consultancy Report for Fairview International or any similar topic only for you Order Now One of the features of this organization was international twinning where the members visit friends in a foreign chamber bi-annually and vice-versa. It was proposed that the organization become a travel company primarily to see bands like Robbie Williams, Coldplay and James Blunt play in other countries. Low cost flights were becoming popular and if you could stay at your twin organization members home (and they yours) you then had a very low cost international travel model with a purpose ‘the big gig’. This delivered to a young person’s sense of ‘having a good time’ having traveled far to rock festivals in my youth. But this was revolution for this retro organization whereas the more conservative members of the organization proposed an evolutionary model that was accepted. Perhaps predictably it continues to decline and I and others remain convinced that my prescription was an effective one! The aims of the organization have been defined in the widest possible terms in effect ‘offer a service to young people containing real features and benefits that they would instantly perceive to have value and relevance in return for a fee’. It is surely obvious that any service offer has to change with the times. Welfare state spending may reduce the need for charity or terrorism the appeal of travel, never mind that, new young adult generations will always look to find new ways to irritate older people. Digital Technology has revolutionized this landscape (Generation X, 2000). In this short piece of work, I, as the consultant, challenge Fairview to look at their product offering in the broadest possible terms too. When they use the term gaming, it should simply mean fee generating play. For instance, I think many young men (and women) in the United Kingdom would like to play for the English soccer team. It should be perfectly possible to design and offer a paid for interactive Information Technology game where you join a team, play well and are transferred while you play against other teams with team members located all over the country on your mobile phone, timing runs, tackling, and making passes and shots in real time on the screen. It is this soccer offering where the United Kingdom has the best product in the world I have focused on, as United Kingdom consumers pay to receive live soccer currently. It is both then the dominant market segment for gaming potential as well as the easiest to charge a fee for. This then should be the aim for Fairview. To understand what young people want and harness the technology to deliver a new concept that will sweep the market. This is all some distance from the traditional ‘bookie’s’.   Fairview uses the name ‘chain’ to describe this market entry. Chain is the right term, but not as in the old ‘a chain of bookie’s ‘but by building customer databases linked by profitable repeat fee based gaming interests for rapid team game building. This is as near to a mission statement as my proposal needs. Proposal While on the one side the United Kingdom seems a perfect place to offer gaming services as a wealthy secular modern society with no overt proscriptions, the reality is that this protestant country has some of the same forces at play as the puritan founders of the United States of America that influences proscriptions against gaming there. Millions of British used to admit to only gambling once a year on ‘The National’ the Grand National Steeplechase. Bookie’s were scruffy smoke filled pits of dysfunctional people all too often Catholic immigrants from Ireland. Relatively well educated, if you asked the British why they didn’t gamble they’d say ‘it’s a mugs game’ and ‘get rich quick schemes’ only work for the amoral founders of the idea. They would prefer to ‘gamble’ if that is the appropriate term on the stock market where legitimate gains could be made by using the thirds party services of good corporate management to ensure a comfortable retirement. If you look for further evidence of this, it is well known that no Casino will open in the United Kingdom, unless there are large numbers of potential ethnic Chinese gamers living nearby. They will not get rich on United Kingdom consumers, indeed may not even break even (The Independents Britain’s new cultural entrepreneurs, 1999). .But times change, and just as the stock market now offers a diverse range of derivative instruments, so does gaming. The popularity of the English Premier League has lead to the spread betting phenomenon. If the top teams usually win, the margin of victory is far less certain and this also has lead to greater volatility and margins of gains and losses or in other word exciting risky behavior. The United States legislation against on line gaming was an initial set back as the United Kingdom based organizations were generating   lot of business in for instance interactive Poker games (People before structures, 2000). B.   But clearly there now offers the same kind of opportunity for Fairview that stem cell researchers enjoy in the United Kingdom’s less judgmental society in other ways, so familiar to the Americans, but what exactly is it?. Technology has changed consumer markets especially for young people fundamentally. Living in a poor third world town in a poor third world country there are dozens of internet shops catering for young males who want to play on line. You read "Marketing Planning Consultancy Report for Fairview International" in category "Essay examples" The cell phone here predominates and conversations have to be broken mid sentence to give the phone its precedence. These are new networks just waiting to be more completely, competently and commercially exploited. In the United Kingdom, most homes have internet cable bundled with telephony too and children dominate their use. For those who think that the internet is a marvelous utility for expanding the mind with information, the reality is that it is pornography that dominates commercial transactions on the web. People are quite happy to sign up to a site that suits their sexual taste and this has hastened the demise of the printed word if pornographic magazines were more likely to venerate the picture rather than the accompanying narrative. This all simply demonstrates that people will pay a fee to use IT if you give them what they really want, in this instance, sex! To refer back to my opening, I realized that the Junior Chamber had other problems too in gaining new young members. People often didn’t want to move around to get together any more, given the twin threats of urbanization traffic clog and personal security threats. At their office was the ideal tool to ‘blog’ instead. Tools like Microsoft Messenger meant that you could now have an interactive real time conversation. Add a web cam and this is the modern equivalent of the ‘whist drive’ or poker games my parent’s generation but enjoyed without the need for a meeting place. Property in the rich and crowded island that is the United Kingdom is notoriously expensive to buy or rent. How very convenient! The question then to ask is, given this new digital societies’ range of extensive interactive tools, what will the young people move onto once they tire of their mostly violent and speedy games? Gaming defined as a competition where you place a stake and back your skill has to be the obvious move once these kids are working and have more money in their pocket. The opportunity is obvious. But will Fairview be sufficiently visionary to spend marketing resources on creating this market? To do this, their initial key goals will include setting up the soft infrastructure. They will have to work with key influencers (for instance game designers) and agents (like MySpace) and the Premier Football League as well as build a formidable technical offering, but they will be pushing against an open door in terms of consumer desires. They must design a proprietary brand and a tightly drawn patent to protect themselves at least at the outset for competition, unless they are not prepared to spend enough marketing funds on this to ‘go it alone’ and would rather share the burden with competitors in the hope that there is enough business to keep everyone happy. Observe the English soccer on Star Sports in Asia. It will be noticed that they urge customer to use their cell phones to make score predictions and so of course can build up a data base of cell phone numbers that send the predictions in. Many of these Asian English soccer fans have never been to a real English game. They are a perfect target to form virtual soccer team similarly with the virtual manager games. In a sense Star Sports and its competitors are ‘ahead of the game’ but they don’t recognize what they’ve got yet nor how best they can leverage it. When the term ‘clicks and mortar’ was first coined in the nineteen nineties it seemed pretentious, but in fact it was ‘right on the money’. It seemed that consumers wouldn’t buy some things unless they’d seen them first. The feel of something is important. It transpired that Amazon were very good at selling Information Technology, books and records all not particularly visual or tactile and we would buy holidays and flights on the net for the same reasons, but when for instance it came to clothes, a regional superstore may be needed to view the goods closer at hand. Since that time memory has got cheaper and virtual reality less virtual, and this has become a little less of an obstacle. What about the social environment though?. People will be free to play these games in public arenas with adjacent fellow players. It just need not be that way. Of course, younger people have sometimes never even thought about this although malls around the world seem to still be full of them. There is evidence too that many people gravitate towards social situations such as ‘the bookie’s’ provides. Where then in the product offering should we place these components? It seems to me that an internet gaming company should product test a real life regular forum for their customers. An organization was set up by Tony Blair, the former United Kingdom Prime minister’s advisor on future policy trends called DEMOS. It was a centre left policy think tank. Most of the action was in far away London but once a year they would hold an event in the north in Liverpool. It is this kind of customer sensitivity that internet offerings have to master, designed as they all too often are by tech ‘geeks’ who are rarely ‘people persons’. An annual conference of soccer gamers could be highly viable and entertaining for them off season. In one article by Demos, they put the spotlight on Generation X the first internet generation to reach adulthood. This was in some ways a fundamentally different generation. They were found to be the first generation that had synthesized their social needs inside their heads and home, whereas previous young adults would head off down ‘the pub.’ The bedroom of the average young person in the United Kingdom is now an entertainment and communication zone, a little like the bridge of Star Trek! The recent purchases of social networks like that of MySpace by Google tells us something about their utility for attractive targeting both by advertisers and the future tech offerings that Google is rumored to be announcing soon in the cellular communication area. So far I have mostly referred to the internet, but clearly relatively few people can receive this via 3G right now and these services are expensive (but there is an opportunity there for Fairview too). It is clear that in the technical mix a formidable proactive customer services 2G offering should be launched as well, as we all know that these 2 and 3 G phones are no longer just phones but in some way an extension of the identity of the individual. Where this would all lead in terms of software development I don’t have the expertise to predict, but Fairview would surely need their own in house team of software developers. Opportunities for as ubiquitous a product as interactive soccer would clearly show themselves rapidly in both mainland Europe and South America where soccer is king, and later, globally! The beauty of technology of course is that this can be all run from just one location. Adjacent opportunities will be available too for the skill and experience built by the Information Technology department to be applied elsewhere. There are many customer services functions in the United Kingdom where good staff could be poached for a more interesting job This leads to the subject of Brand. Clearly few can tell the Americans anything about brand building. In consumer markets, brand is king and so internet and 2G advertising with product offers would be essential. I repeat that endorsements by top soccer players of the interactive paid for soccer gaming would too be essential if that were part of the offer. It should too watch how Google addresses the market in its next move as that organization seems to have a good feel for the youth/it/ commercial landscape The action and execution plan would be carried out most effectively by well trained and motivated new young people to Fairview that have bought into this concept as they will sell/merchandise it with real enthusiasm at retail software purchase points. This will be a sales force with all the traditional activity goals, daily targeting etc. A key account manager will set up the contacts with the key partners MySpace, YouTube, etc. and Star Sports and the Premier League to set up the delivery networks, but it will be the marketers that will likely make the most impact by leaflets in the appropriate magazines, advertising boards at soccer grounds, cell phone text message advertising etc. A pre offer tease roadside board adverting campaign could be useful but as this will be a tech offering a key initial task would be to build a potential fee gamers data base by garnering cell phone responses to advertising. The mining of this cell phone response consumer data base should be a key task of an in house customer services team with specific goals to be achieved. Conclusion It can be concluded from the evidence above is that there is a real opportunity to move things on commercially in the tech gaming space and thereby move away from the traditional bricks and mortar gaming concept. This is of course already well under way, but the surface is only being scratched in terms of potential as large sections of the community don’t game (gamble) at all as the offer has yet to be put in the right way. This is the right way and indeed many of the tools look already to be in place, if greater use of 3G would be a slight advantage. Much of the above proposal is already out there like United States interactive basketball and I’m sure that Fairview know this, but they could crucially deepen the level of interactivity with a virtual FA Cup played by thousands around the world with a trophy handed to the winners before the real FA Cup Semi Final and real players ‘guesting’ on line in teams. This ‘hype’ or real celebrity based excitement, a mix of reality TV and virtual reality could gain many millions of subscribers paying per game regularly ‘on line,’ or even women (or men) aspiring to dinner with David Beckham, indeed make such a sea change in the commercializing of ITC that this becomes a legendary ‘breaking of the mould’ enterprise, the ‘final straw’ that opened the door for a fee based gaming enterprise to ‘clean up’. It simply remains then to be seen whether they will have both the vision and resources to turn this into such a lucrative reality that one day soon it will be as playing a pivotal role in redesigning post modern civil society as well!. References Generation X   – Demos   UK 2000 Handbook. 2007. http://www.rjca.org.uk/docs/Handbook_A.pdf People before structures – Demos UK 2000 The Independents Britain’s new cultural entrepreneurs – Demos UK 1999                      How to cite Marketing Planning Consultancy Report for Fairview International, Essay examples

Marketing Planning Consultancy Report for Fairview International Free Essays

string(39) " young males who want to play on line\." During the late nineteen nineties, a thorough strategic review of the British Junior Chamber of Commerce was conducted. It is a kind of parties and charity events Junior Rotary   that has a distinctly retro feel to it, one of the reasons why it had lost 80% of its members (or customers and market share) over the previous twenty years. Its members were usually in their 30’s, so it was no longer junior at all! Radical approach was taken by the officers of the said group while others simply rearranged the chairs on the deck of the Titanic as the ship continued to go down. We will write a custom essay sample on Marketing Planning Consultancy Report for Fairview International or any similar topic only for you Order Now One of the features of this organization was international twinning where the members visit friends in a foreign chamber bi-annually and vice-versa. It was proposed that the organization become a travel company primarily to see bands like Robbie Williams, Coldplay and James Blunt play in other countries. Low cost flights were becoming popular and if you could stay at your twin organization members home (and they yours) you then had a very low cost international travel model with a purpose ‘the big gig’. This delivered to a young person’s sense of ‘having a good time’ having traveled far to rock festivals in my youth. But this was revolution for this retro organization whereas the more conservative members of the organization proposed an evolutionary model that was accepted. Perhaps predictably it continues to decline and I and others remain convinced that my prescription was an effective one! The aims of the organization have been defined in the widest possible terms in effect ‘offer a service to young people containing real features and benefits that they would instantly perceive to have value and relevance in return for a fee’. It is surely obvious that any service offer has to change with the times. Welfare state spending may reduce the need for charity or terrorism the appeal of travel, never mind that, new young adult generations will always look to find new ways to irritate older people. Digital Technology has revolutionized this landscape (Generation X, 2000). In this short piece of work, I, as the consultant, challenge Fairview to look at their product offering in the broadest possible terms too. When they use the term gaming, it should simply mean fee generating play. For instance, I think many young men (and women) in the United Kingdom would like to play for the English soccer team. It should be perfectly possible to design and offer a paid for interactive Information Technology game where you join a team, play well and are transferred while you play against other teams with team members located all over the country on your mobile phone, timing runs, tackling, and making passes and shots in real time on the screen. It is this soccer offering where the United Kingdom has the best product in the world I have focused on, as United Kingdom consumers pay to receive live soccer currently. It is both then the dominant market segment for gaming potential as well as the easiest to charge a fee for. This then should be the aim for Fairview. To understand what young people want and harness the technology to deliver a new concept that will sweep the market. This is all some distance from the traditional ‘bookie’s’.   Fairview uses the name ‘chain’ to describe this market entry. Chain is the right term, but not as in the old ‘a chain of bookie’s ‘but by building customer databases linked by profitable repeat fee based gaming interests for rapid team game building. This is as near to a mission statement as my proposal needs. Proposal While on the one side the United Kingdom seems a perfect place to offer gaming services as a wealthy secular modern society with no overt proscriptions, the reality is that this protestant country has some of the same forces at play as the puritan founders of the United States of America that influences proscriptions against gaming there. Millions of British used to admit to only gambling once a year on ‘The National’ the Grand National Steeplechase. Bookie’s were scruffy smoke filled pits of dysfunctional people all too often Catholic immigrants from Ireland. Relatively well educated, if you asked the British why they didn’t gamble they’d say ‘it’s a mugs game’ and ‘get rich quick schemes’ only work for the amoral founders of the idea. They would prefer to ‘gamble’ if that is the appropriate term on the stock market where legitimate gains could be made by using the thirds party services of good corporate management to ensure a comfortable retirement. If you look for further evidence of this, it is well known that no Casino will open in the United Kingdom, unless there are large numbers of potential ethnic Chinese gamers living nearby. They will not get rich on United Kingdom consumers, indeed may not even break even (The Independents Britain’s new cultural entrepreneurs, 1999). .But times change, and just as the stock market now offers a diverse range of derivative instruments, so does gaming. The popularity of the English Premier League has lead to the spread betting phenomenon. If the top teams usually win, the margin of victory is far less certain and this also has lead to greater volatility and margins of gains and losses or in other word exciting risky behavior. The United States legislation against on line gaming was an initial set back as the United Kingdom based organizations were generating   lot of business in for instance interactive Poker games (People before structures, 2000). B.   But clearly there now offers the same kind of opportunity for Fairview that stem cell researchers enjoy in the United Kingdom’s less judgmental society in other ways, so familiar to the Americans, but what exactly is it?. Technology has changed consumer markets especially for young people fundamentally. Living in a poor third world town in a poor third world country there are dozens of internet shops catering for young males who want to play on line. You read "Marketing Planning Consultancy Report for Fairview International" in category "Essay examples" The cell phone here predominates and conversations have to be broken mid sentence to give the phone its precedence. These are new networks just waiting to be more completely, competently and commercially exploited. In the United Kingdom, most homes have internet cable bundled with telephony too and children dominate their use. For those who think that the internet is a marvelous utility for expanding the mind with information, the reality is that it is pornography that dominates commercial transactions on the web. People are quite happy to sign up to a site that suits their sexual taste and this has hastened the demise of the printed word if pornographic magazines were more likely to venerate the picture rather than the accompanying narrative. This all simply demonstrates that people will pay a fee to use IT if you give them what they really want, in this instance, sex! To refer back to my opening, I realized that the Junior Chamber had other problems too in gaining new young members. People often didn’t want to move around to get together any more, given the twin threats of urbanization traffic clog and personal security threats. At their office was the ideal tool to ‘blog’ instead. Tools like Microsoft Messenger meant that you could now have an interactive real time conversation. Add a web cam and this is the modern equivalent of the ‘whist drive’ or poker games my parent’s generation but enjoyed without the need for a meeting place. Property in the rich and crowded island that is the United Kingdom is notoriously expensive to buy or rent. How very convenient! The question then to ask is, given this new digital societies’ range of extensive interactive tools, what will the young people move onto once they tire of their mostly violent and speedy games? Gaming defined as a competition where you place a stake and back your skill has to be the obvious move once these kids are working and have more money in their pocket. The opportunity is obvious. But will Fairview be sufficiently visionary to spend marketing resources on creating this market? To do this, their initial key goals will include setting up the soft infrastructure. They will have to work with key influencers (for instance game designers) and agents (like MySpace) and the Premier Football League as well as build a formidable technical offering, but they will be pushing against an open door in terms of consumer desires. They must design a proprietary brand and a tightly drawn patent to protect themselves at least at the outset for competition, unless they are not prepared to spend enough marketing funds on this to ‘go it alone’ and would rather share the burden with competitors in the hope that there is enough business to keep everyone happy. Observe the English soccer on Star Sports in Asia. It will be noticed that they urge customer to use their cell phones to make score predictions and so of course can build up a data base of cell phone numbers that send the predictions in. Many of these Asian English soccer fans have never been to a real English game. They are a perfect target to form virtual soccer team similarly with the virtual manager games. In a sense Star Sports and its competitors are ‘ahead of the game’ but they don’t recognize what they’ve got yet nor how best they can leverage it. When the term ‘clicks and mortar’ was first coined in the nineteen nineties it seemed pretentious, but in fact it was ‘right on the money’. It seemed that consumers wouldn’t buy some things unless they’d seen them first. The feel of something is important. It transpired that Amazon were very good at selling Information Technology, books and records all not particularly visual or tactile and we would buy holidays and flights on the net for the same reasons, but when for instance it came to clothes, a regional superstore may be needed to view the goods closer at hand. Since that time memory has got cheaper and virtual reality less virtual, and this has become a little less of an obstacle. What about the social environment though?. People will be free to play these games in public arenas with adjacent fellow players. It just need not be that way. Of course, younger people have sometimes never even thought about this although malls around the world seem to still be full of them. There is evidence too that many people gravitate towards social situations such as ‘the bookie’s’ provides. Where then in the product offering should we place these components? It seems to me that an internet gaming company should product test a real life regular forum for their customers. An organization was set up by Tony Blair, the former United Kingdom Prime minister’s advisor on future policy trends called DEMOS. It was a centre left policy think tank. Most of the action was in far away London but once a year they would hold an event in the north in Liverpool. It is this kind of customer sensitivity that internet offerings have to master, designed as they all too often are by tech ‘geeks’ who are rarely ‘people persons’. An annual conference of soccer gamers could be highly viable and entertaining for them off season. In one article by Demos, they put the spotlight on Generation X the first internet generation to reach adulthood. This was in some ways a fundamentally different generation. They were found to be the first generation that had synthesized their social needs inside their heads and home, whereas previous young adults would head off down ‘the pub.’ The bedroom of the average young person in the United Kingdom is now an entertainment and communication zone, a little like the bridge of Star Trek! The recent purchases of social networks like that of MySpace by Google tells us something about their utility for attractive targeting both by advertisers and the future tech offerings that Google is rumored to be announcing soon in the cellular communication area. So far I have mostly referred to the internet, but clearly relatively few people can receive this via 3G right now and these services are expensive (but there is an opportunity there for Fairview too). It is clear that in the technical mix a formidable proactive customer services 2G offering should be launched as well, as we all know that these 2 and 3 G phones are no longer just phones but in some way an extension of the identity of the individual. Where this would all lead in terms of software development I don’t have the expertise to predict, but Fairview would surely need their own in house team of software developers. Opportunities for as ubiquitous a product as interactive soccer would clearly show themselves rapidly in both mainland Europe and South America where soccer is king, and later, globally! The beauty of technology of course is that this can be all run from just one location. Adjacent opportunities will be available too for the skill and experience built by the Information Technology department to be applied elsewhere. There are many customer services functions in the United Kingdom where good staff could be poached for a more interesting job This leads to the subject of Brand. Clearly few can tell the Americans anything about brand building. In consumer markets, brand is king and so internet and 2G advertising with product offers would be essential. I repeat that endorsements by top soccer players of the interactive paid for soccer gaming would too be essential if that were part of the offer. It should too watch how Google addresses the market in its next move as that organization seems to have a good feel for the youth/it/ commercial landscape The action and execution plan would be carried out most effectively by well trained and motivated new young people to Fairview that have bought into this concept as they will sell/merchandise it with real enthusiasm at retail software purchase points. This will be a sales force with all the traditional activity goals, daily targeting etc. A key account manager will set up the contacts with the key partners MySpace, YouTube, etc. and Star Sports and the Premier League to set up the delivery networks, but it will be the marketers that will likely make the most impact by leaflets in the appropriate magazines, advertising boards at soccer grounds, cell phone text message advertising etc. A pre offer tease roadside board adverting campaign could be useful but as this will be a tech offering a key initial task would be to build a potential fee gamers data base by garnering cell phone responses to advertising. The mining of this cell phone response consumer data base should be a key task of an in house customer services team with specific goals to be achieved. Conclusion It can be concluded from the evidence above is that there is a real opportunity to move things on commercially in the tech gaming space and thereby move away from the traditional bricks and mortar gaming concept. This is of course already well under way, but the surface is only being scratched in terms of potential as large sections of the community don’t game (gamble) at all as the offer has yet to be put in the right way. This is the right way and indeed many of the tools look already to be in place, if greater use of 3G would be a slight advantage. Much of the above proposal is already out there like United States interactive basketball and I’m sure that Fairview know this, but they could crucially deepen the level of interactivity with a virtual FA Cup played by thousands around the world with a trophy handed to the winners before the real FA Cup Semi Final and real players ‘guesting’ on line in teams. This ‘hype’ or real celebrity based excitement, a mix of reality TV and virtual reality could gain many millions of subscribers paying per game regularly ‘on line,’ or even women (or men) aspiring to dinner with David Beckham, indeed make such a sea change in the commercializing of ITC that this becomes a legendary ‘breaking of the mould’ enterprise, the ‘final straw’ that opened the door for a fee based gaming enterprise to ‘clean up’. It simply remains then to be seen whether they will have both the vision and resources to turn this into such a lucrative reality that one day soon it will be as playing a pivotal role in redesigning post modern civil society as well!. References Generation X   – Demos   UK 2000 Handbook. 2007. http://www.rjca.org.uk/docs/Handbook_A.pdf People before structures – Demos UK 2000 The Independents Britain’s new cultural entrepreneurs – Demos UK 1999                      How to cite Marketing Planning Consultancy Report for Fairview International, Essay examples